Commercial Visualization / 2025
Decolux — Wall Panel Series
A visualization series developed for Decolux’s international catalogues, presenting its wall panel collections across a range of interior scenarios.
Decolux Wall Panel Series is a commercial visualization project developed to present the brand’s wall panel collections across a range of interior settings.
Each scene was built from the ground up, with spatial composition, furniture selection, material palette, camera, lighting and styling developed around the character of the featured product. The objective was not simply to display a surface, but to communicate how each panel could perform in a believable architectural context through scale, colour and atmosphere.
The series moves across living, dining, bedroom, bathroom, workspace and reception environments. While each image has its own character, product legibility, controlled lighting and a consistent visual language are maintained throughout the set.
The images were produced for Decolux’s international catalogue use.
Purpose
To present the wall panels not as isolated product samples, but as architectural surfaces operating within different interior typologies, communicating their impact on colour, texture, scale and atmosphere.
Visual decisions
In each scene, the product is treated not as an isolated focal object but as the primary architectural surface defining the character of the space. Camera positions and furniture layouts were developed to keep the wall panels clearly legible within the composition.
To create visual range, the series moves from warm and dark timber tones to neutral greys and stronger colours such as mustard and green. Lighting strategies vary accordingly, from soft natural daylight to more controlled and dramatic artificial illumination.
Across the complete series, the primary objective was to maintain a balance between product and environment while ensuring that the images read as part of one coherent catalogue collection.
Outcome
The result is a consistent catalogue series that brings different interior scenarios under a shared visual language, communicating not only the surface qualities of the products but also their effect on the atmosphere of a space.
- Location
- International Catalogue
- Client
- Decolux
- Architecture
- Pedrapreta
- Visualization
- Pedrapreta
- Art direction
- Pedrapreta
- Production scope
- Concept Scene Design · 3D Visualization · Material Development · Lighting · Styling · Post-production
- Category
- Commercial Visualization
- Year
- 2025